GTM Campaign
GTM for global scale
Led Atriis' brand transformation and global go-to-market strategy during a major period of product expansion. Supported the launch of LCC Nexus and the continued rollout of the company's global New Distribution Capability (NDC) program. The engagement included a complete visual rebrand, product marketing, sales enablement, advertising, event marketing, video production, website design, social media and AI-powered content production systems to support enterprise growth.
Year :
2026
Industry :
Corporate Travel Technology
Client :
Atriis
Project Duration :
90 days
Problem: Modernizing the Brand and Launch Global Enterprise Products
As Atriis expanded its corporate travel platform and accelerated its global NDC program, the company needed a stronger brand identity capable of supporting enterprise sales across multiple international markets.
Alongside this transformation, Atriis was preparing to launch LCC Nexus, a new corporate online booking engine developed for Lufthansa City Center (LCC) to help small and medium-sized businesses manage business travel through policy enforcement, streamlined booking, and modern travel management capabilities.
The challenge was creating a unified brand and marketing ecosystem that could communicate sophisticated travel technology while supporting product launches, sales teams, partner announcements, trade shows, and ongoing global expansion.
Solution: A Complete Enterprise Brand & Marketing Platform
Developed and executed a comprehensive creative and go-to-market strategy across every major customer touchpoint.
The engagement included a complete corporate rebrand and brand identity system, marketing website updates, product positioning, sales collateral, advertising campaigns, trade show booth design, landing pages, launch campaigns, corporate video production, presentation design, and supporting creative assets.
For the launch of LCC Nexus, a full go-to-market campaign was created to introduce the platform to the market, positioning it as a modern corporate booking solution that strengthens Lufthansa City Center's corporate travel offering for small and medium-sized businesses.
Marketing initiatives also supported Atriis' expanding NDC program through strategic announcements highlighting live integrations with Air France–KLM, Air India, Aeromexico, and Etihad via SabreMosaic Travel Marketplace. Campaigns communicated how Atriis delivers a fully operational NDC experience across shopping, order creation, ancillary services, automated fulfillment, post-ticketing servicing, and cancellations for corporate travel programs operating across Europe, Asia, the Middle East, and the Americas.
To support long-term scalability, AI-powered creative production systems were implemented to streamline content creation, accelerate campaign development, and maintain brand consistency across digital marketing and social media.
Challenge: Communicating Enterprise Travel Technology Across Global Markets
Corporate travel technology combines booking infrastructure, airline distribution, policy management, servicing workflows, multiple content sources, and global travel programmes. Explaining these capabilities requires messaging that is technically accurate while remaining accessible to corporate travel managers, travel management companies (TMCs), procurement leaders, and enterprise decision-makers.
At the same time, the Atriis brand needed to evolve into a more modern, globally recognizable identity capable of supporting product launches, international partnerships, conference marketing, digital campaigns, and enterprise sales materials across multiple regions.
Summary: Creating the Marketing Foundation for Global Growth
The engagement established a scalable marketing platform that aligned Atriis' evolving technology with a stronger global brand presence.
From the complete visual rebrand through to launch campaigns, sales enablement, corporate video production, advertising, event marketing, and AI-powered creative operations, every initiative was designed to strengthen market positioning while supporting continued international expansion.
The launch of LCC Nexus introduced a modern corporate booking platform for Lufthansa City Center, while broader campaigns promoted Atriis' expanding NDC capabilities, demonstrating the company's ability to deliver stable, enterprise-ready airline content across major global carriers through SabreMosaic Travel Marketplace.
Together, these initiatives created a consistent marketing ecosystem capable of supporting ongoing product innovation, global partnerships, enterprise customer acquisition, and long-term brand growth.
Results
Complete corporate rebrand and visual identity system
Creation of an automated content creation engine and new brand intelligence
Successfully launched GTM of LCC Nexus for Lufthansa City Center
Supported the global expansion of Atriis' NDC program across Europe, Asia, the Middle East, and the Americas
Created launch campaigns for Air France–KLM, Air India, Aeromexico, and Etihad integrations
Produced a full suite of enterprise sales enablement materials
Designed trade show booths and supporting event marketing assets
Produced corporate video, landing pages, advertising campaigns, and digital creative
Implemented AI-powered creative production systems for scalable marketing operations
Managed social media rebrand and ongoing content strategy
Built a scalable enterprise marketing platform supporting global product launches, partner announcements, sales enablement, and continued international growth
More Projects
GTM Campaign
GTM for global scale
Led Atriis' brand transformation and global go-to-market strategy during a major period of product expansion. Supported the launch of LCC Nexus and the continued rollout of the company's global New Distribution Capability (NDC) program. The engagement included a complete visual rebrand, product marketing, sales enablement, advertising, event marketing, video production, website design, social media and AI-powered content production systems to support enterprise growth.
Year :
2026
Industry :
Corporate Travel Technology
Client :
Atriis
Project Duration :
90 days
Problem: Modernizing the Brand and Launch Global Enterprise Products
As Atriis expanded its corporate travel platform and accelerated its global NDC program, the company needed a stronger brand identity capable of supporting enterprise sales across multiple international markets.
Alongside this transformation, Atriis was preparing to launch LCC Nexus, a new corporate online booking engine developed for Lufthansa City Center (LCC) to help small and medium-sized businesses manage business travel through policy enforcement, streamlined booking, and modern travel management capabilities.
The challenge was creating a unified brand and marketing ecosystem that could communicate sophisticated travel technology while supporting product launches, sales teams, partner announcements, trade shows, and ongoing global expansion.
Solution: A Complete Enterprise Brand & Marketing Platform
Developed and executed a comprehensive creative and go-to-market strategy across every major customer touchpoint.
The engagement included a complete corporate rebrand and brand identity system, marketing website updates, product positioning, sales collateral, advertising campaigns, trade show booth design, landing pages, launch campaigns, corporate video production, presentation design, and supporting creative assets.
For the launch of LCC Nexus, a full go-to-market campaign was created to introduce the platform to the market, positioning it as a modern corporate booking solution that strengthens Lufthansa City Center's corporate travel offering for small and medium-sized businesses.
Marketing initiatives also supported Atriis' expanding NDC program through strategic announcements highlighting live integrations with Air France–KLM, Air India, Aeromexico, and Etihad via SabreMosaic Travel Marketplace. Campaigns communicated how Atriis delivers a fully operational NDC experience across shopping, order creation, ancillary services, automated fulfillment, post-ticketing servicing, and cancellations for corporate travel programs operating across Europe, Asia, the Middle East, and the Americas.
To support long-term scalability, AI-powered creative production systems were implemented to streamline content creation, accelerate campaign development, and maintain brand consistency across digital marketing and social media.
Challenge: Communicating Enterprise Travel Technology Across Global Markets
Corporate travel technology combines booking infrastructure, airline distribution, policy management, servicing workflows, multiple content sources, and global travel programmes. Explaining these capabilities requires messaging that is technically accurate while remaining accessible to corporate travel managers, travel management companies (TMCs), procurement leaders, and enterprise decision-makers.
At the same time, the Atriis brand needed to evolve into a more modern, globally recognizable identity capable of supporting product launches, international partnerships, conference marketing, digital campaigns, and enterprise sales materials across multiple regions.
Summary: Creating the Marketing Foundation for Global Growth
The engagement established a scalable marketing platform that aligned Atriis' evolving technology with a stronger global brand presence.
From the complete visual rebrand through to launch campaigns, sales enablement, corporate video production, advertising, event marketing, and AI-powered creative operations, every initiative was designed to strengthen market positioning while supporting continued international expansion.
The launch of LCC Nexus introduced a modern corporate booking platform for Lufthansa City Center, while broader campaigns promoted Atriis' expanding NDC capabilities, demonstrating the company's ability to deliver stable, enterprise-ready airline content across major global carriers through SabreMosaic Travel Marketplace.
Together, these initiatives created a consistent marketing ecosystem capable of supporting ongoing product innovation, global partnerships, enterprise customer acquisition, and long-term brand growth.
Results
Complete corporate rebrand and visual identity system
Creation of an automated content creation engine and new brand intelligence
Successfully launched GTM of LCC Nexus for Lufthansa City Center
Supported the global expansion of Atriis' NDC program across Europe, Asia, the Middle East, and the Americas
Created launch campaigns for Air France–KLM, Air India, Aeromexico, and Etihad integrations
Produced a full suite of enterprise sales enablement materials
Designed trade show booths and supporting event marketing assets
Produced corporate video, landing pages, advertising campaigns, and digital creative
Implemented AI-powered creative production systems for scalable marketing operations
Managed social media rebrand and ongoing content strategy
Built a scalable enterprise marketing platform supporting global product launches, partner announcements, sales enablement, and continued international growth
More Projects
GTM Campaign
GTM for global scale
Led Atriis' brand transformation and global go-to-market strategy during a major period of product expansion. Supported the launch of LCC Nexus and the continued rollout of the company's global New Distribution Capability (NDC) program. The engagement included a complete visual rebrand, product marketing, sales enablement, advertising, event marketing, video production, website design, social media and AI-powered content production systems to support enterprise growth.
Year :
2026
Industry :
Corporate Travel Technology
Client :
Atriis
Project Duration :
90 days
Problem: Modernizing the Brand and Launch Global Enterprise Products
As Atriis expanded its corporate travel platform and accelerated its global NDC program, the company needed a stronger brand identity capable of supporting enterprise sales across multiple international markets.
Alongside this transformation, Atriis was preparing to launch LCC Nexus, a new corporate online booking engine developed for Lufthansa City Center (LCC) to help small and medium-sized businesses manage business travel through policy enforcement, streamlined booking, and modern travel management capabilities.
The challenge was creating a unified brand and marketing ecosystem that could communicate sophisticated travel technology while supporting product launches, sales teams, partner announcements, trade shows, and ongoing global expansion.
Solution: A Complete Enterprise Brand & Marketing Platform
Developed and executed a comprehensive creative and go-to-market strategy across every major customer touchpoint.
The engagement included a complete corporate rebrand and brand identity system, marketing website updates, product positioning, sales collateral, advertising campaigns, trade show booth design, landing pages, launch campaigns, corporate video production, presentation design, and supporting creative assets.
For the launch of LCC Nexus, a full go-to-market campaign was created to introduce the platform to the market, positioning it as a modern corporate booking solution that strengthens Lufthansa City Center's corporate travel offering for small and medium-sized businesses.
Marketing initiatives also supported Atriis' expanding NDC program through strategic announcements highlighting live integrations with Air France–KLM, Air India, Aeromexico, and Etihad via SabreMosaic Travel Marketplace. Campaigns communicated how Atriis delivers a fully operational NDC experience across shopping, order creation, ancillary services, automated fulfillment, post-ticketing servicing, and cancellations for corporate travel programs operating across Europe, Asia, the Middle East, and the Americas.
To support long-term scalability, AI-powered creative production systems were implemented to streamline content creation, accelerate campaign development, and maintain brand consistency across digital marketing and social media.
Challenge: Communicating Enterprise Travel Technology Across Global Markets
Corporate travel technology combines booking infrastructure, airline distribution, policy management, servicing workflows, multiple content sources, and global travel programmes. Explaining these capabilities requires messaging that is technically accurate while remaining accessible to corporate travel managers, travel management companies (TMCs), procurement leaders, and enterprise decision-makers.
At the same time, the Atriis brand needed to evolve into a more modern, globally recognizable identity capable of supporting product launches, international partnerships, conference marketing, digital campaigns, and enterprise sales materials across multiple regions.
Summary: Creating the Marketing Foundation for Global Growth
The engagement established a scalable marketing platform that aligned Atriis' evolving technology with a stronger global brand presence.
From the complete visual rebrand through to launch campaigns, sales enablement, corporate video production, advertising, event marketing, and AI-powered creative operations, every initiative was designed to strengthen market positioning while supporting continued international expansion.
The launch of LCC Nexus introduced a modern corporate booking platform for Lufthansa City Center, while broader campaigns promoted Atriis' expanding NDC capabilities, demonstrating the company's ability to deliver stable, enterprise-ready airline content across major global carriers through SabreMosaic Travel Marketplace.
Together, these initiatives created a consistent marketing ecosystem capable of supporting ongoing product innovation, global partnerships, enterprise customer acquisition, and long-term brand growth.
Results
Complete corporate rebrand and visual identity system
Creation of an automated content creation engine and new brand intelligence
Successfully launched GTM of LCC Nexus for Lufthansa City Center
Supported the global expansion of Atriis' NDC program across Europe, Asia, the Middle East, and the Americas
Created launch campaigns for Air France–KLM, Air India, Aeromexico, and Etihad integrations
Produced a full suite of enterprise sales enablement materials
Designed trade show booths and supporting event marketing assets
Produced corporate video, landing pages, advertising campaigns, and digital creative
Implemented AI-powered creative production systems for scalable marketing operations
Managed social media rebrand and ongoing content strategy
Built a scalable enterprise marketing platform supporting global product launches, partner announcements, sales enablement, and continued international growth