Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
GTM Campaign
$7k profit in 30 days
Developed and implemented a complete local growth system that included brand positioning, website optimization, local SEO, conversion improvements and marketing workflows. The result was a stronger online presence, increased qualified leads and approximately $7,000 in new revenue within 30 days (an amount consistent month over month) creating a scalable foundation for growth.
Creative Director
Creative brand transformation
As the company expanded through strategic acquisitions and increased demand for critical power infrastructure, IPS required a unified brand system capable of supporting rapid growth across multiple service lines, locations, and acquired businesses.
Brand Strategy
Connected now, and tomorrow
Baker Tilly Canada needed a new brand identity to strengthen consistency across its national network. Focused on developing strategic copy, advertising, PR content, web experiences, email campaigns, and talent acquisition creative to enhance brand engagement and support growth across 22+ member firms.
Production System
Creating record growth
End-to-end content strategy and marketing during one of the company's fastest periods of growth. Working across the website, product marketing, advertising, SEO, technical copywriting, research, and thought leadership, the engagement supported major product launches, global expansion, and enterprise customer acquisition as MassPay rapidly scaled its payout orchestration platform.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
GTM Campaign
$7k profit in 30 days
Developed and implemented a complete local growth system that included brand positioning, website optimization, local SEO, conversion improvements and marketing workflows. The result was a stronger online presence, increased qualified leads and approximately $7,000 in new revenue within 30 days (an amount consistent month over month) creating a scalable foundation for growth.
Creative Director
Creative brand transformation
As the company expanded through strategic acquisitions and increased demand for critical power infrastructure, IPS required a unified brand system capable of supporting rapid growth across multiple service lines, locations, and acquired businesses.
Brand Strategy
Connected now, and tomorrow
Baker Tilly Canada needed a new brand identity to strengthen consistency across its national network. Focused on developing strategic copy, advertising, PR content, web experiences, email campaigns, and talent acquisition creative to enhance brand engagement and support growth across 22+ member firms.
Production System
Creating record growth
End-to-end content strategy and marketing during one of the company's fastest periods of growth. Working across the website, product marketing, advertising, SEO, technical copywriting, research, and thought leadership, the engagement supported major product launches, global expansion, and enterprise customer acquisition as MassPay rapidly scaled its payout orchestration platform.
More Projects
Featured Projects
These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.
GTM Campaign
$7k profit in 30 days
Developed and implemented a complete local growth system that included brand positioning, website optimization, local SEO, conversion improvements and marketing workflows. The result was a stronger online presence, increased qualified leads and approximately $7,000 in new revenue within 30 days (an amount consistent month over month) creating a scalable foundation for growth.
Creative Director
Creative brand transformation
As the company expanded through strategic acquisitions and increased demand for critical power infrastructure, IPS required a unified brand system capable of supporting rapid growth across multiple service lines, locations, and acquired businesses.
Brand Strategy
Connected now, and tomorrow
Baker Tilly Canada needed a new brand identity to strengthen consistency across its national network. Focused on developing strategic copy, advertising, PR content, web experiences, email campaigns, and talent acquisition creative to enhance brand engagement and support growth across 22+ member firms.
Production System
Creating record growth
End-to-end content strategy and marketing during one of the company's fastest periods of growth. Working across the website, product marketing, advertising, SEO, technical copywriting, research, and thought leadership, the engagement supported major product launches, global expansion, and enterprise customer acquisition as MassPay rapidly scaled its payout orchestration platform.