Creative Director
Creative brand transformation
As the company expanded through strategic acquisitions and increased demand for critical power infrastructure, IPS required a unified brand system capable of supporting rapid growth across multiple service lines, locations, and acquired businesses.
Year :
2025
Industry :
Power Management
Client :
Integrated Power Services
Project Duration :
2 years
Problem: Scaling a Global Brand Across Multiple Service Lines
Integrated Power Services (IPS) had grown into a global power services provider through continued expansion, acquisitions and the development of multiple specialized service divisions. However, its brand presence had become fragmented across different business units, markets and offerings.
With operations spanning electromechanical repair, power management, renewables, transformers, substations, rotating equipment and critical infrastructure services, IPS needed a unified brand system that could create consistency across its growing portfolio while supporting continued expansion and growth across North America, Europe and the Caribbean.
Solution: Developing a Scalable Creative System
We developed a complete brand transformation for IPS, creating a cohesive identity system designed to align its parent company, service verticals and sub-brands under one unified brand framework.
The engagement included brand positioning, creative strategy, visual identity development, new brand guidelines, and creative direction across multiple campaigns. We created the visual systems required to ensure consistency across every customer touchpoint, from corporate communications to individual service offerings.
As the sole creative lead, I developed all campaign design and branding materials supporting the rollout, including digital advertising, email campaigns, social media assets, marketing collateral, banners and branded communications used across IPS’s global footprint.
Challenge: Aligning a Complex Industrial Organization for Continued Growth
IPS operates across a highly technical and diverse industry landscape, supporting critical power infrastructure for industrial organizations, utilities and emerging markets such as data centers and AI infrastructure, while also servicing more traditional markets like oil and gas.
The challenge was creating a brand system flexible enough to represent specialized technical services while maintaining a recognizable global identity. The solution needed to support acquisitions, integrate new business units, and provide a consistent foundation as IPS expanded its capabilities and geographic reach.
Summary: Establishing a Global Brand Foundation
IPS’s new brand system unified more than 100 service locations, 3,400+ employees, and 9+ specialized service categories under a cohesive global identity.
The transformation created a scalable creative foundation that can support continued growth, acquisition integration, and increased demand for critical power infrastructure services across international markets. By replacing fragmented branding with a unified system, IPS gained the consistency and flexibility needed to operate as a leading global power services provider.
Bo, I really loved the direction you took these in. The creative approach, attention to detail, and overall execution feel incredibly strong, and I think they’re going to resonate really well with the team. You have a great ability to take ideas and transform them into something that feels polished, strategic and impactful.
I just wanted to say thank you – your work and thoughtfulness throughout the process really stands out.”
– Andrea Matheus, Account Manager
More Projects
Creative Director
Creative brand transformation
As the company expanded through strategic acquisitions and increased demand for critical power infrastructure, IPS required a unified brand system capable of supporting rapid growth across multiple service lines, locations, and acquired businesses.
Year :
2025
Industry :
Power Management
Client :
Integrated Power Services
Project Duration :
2 years
Problem: Scaling a Global Brand Across Multiple Service Lines
Integrated Power Services (IPS) had grown into a global power services provider through continued expansion, acquisitions and the development of multiple specialized service divisions. However, its brand presence had become fragmented across different business units, markets and offerings.
With operations spanning electromechanical repair, power management, renewables, transformers, substations, rotating equipment and critical infrastructure services, IPS needed a unified brand system that could create consistency across its growing portfolio while supporting continued expansion and growth across North America, Europe and the Caribbean.
Solution: Developing a Scalable Creative System
We developed a complete brand transformation for IPS, creating a cohesive identity system designed to align its parent company, service verticals and sub-brands under one unified brand framework.
The engagement included brand positioning, creative strategy, visual identity development, new brand guidelines, and creative direction across multiple campaigns. We created the visual systems required to ensure consistency across every customer touchpoint, from corporate communications to individual service offerings.
As the sole creative lead, I developed all campaign design and branding materials supporting the rollout, including digital advertising, email campaigns, social media assets, marketing collateral, banners and branded communications used across IPS’s global footprint.
Challenge: Aligning a Complex Industrial Organization for Continued Growth
IPS operates across a highly technical and diverse industry landscape, supporting critical power infrastructure for industrial organizations, utilities and emerging markets such as data centers and AI infrastructure, while also servicing more traditional markets like oil and gas.
The challenge was creating a brand system flexible enough to represent specialized technical services while maintaining a recognizable global identity. The solution needed to support acquisitions, integrate new business units, and provide a consistent foundation as IPS expanded its capabilities and geographic reach.
Summary: Establishing a Global Brand Foundation
IPS’s new brand system unified more than 100 service locations, 3,400+ employees, and 9+ specialized service categories under a cohesive global identity.
The transformation created a scalable creative foundation that can support continued growth, acquisition integration, and increased demand for critical power infrastructure services across international markets. By replacing fragmented branding with a unified system, IPS gained the consistency and flexibility needed to operate as a leading global power services provider.
Bo, I really loved the direction you took these in. The creative approach, attention to detail, and overall execution feel incredibly strong, and I think they’re going to resonate really well with the team. You have a great ability to take ideas and transform them into something that feels polished, strategic and impactful.
I just wanted to say thank you – your work and thoughtfulness throughout the process really stands out.”
– Andrea Matheus, Account Manager
More Projects
Creative Director
Creative brand transformation
As the company expanded through strategic acquisitions and increased demand for critical power infrastructure, IPS required a unified brand system capable of supporting rapid growth across multiple service lines, locations, and acquired businesses.
Year :
2025
Industry :
Power Management
Client :
Integrated Power Services
Project Duration :
2 years
Problem: Scaling a Global Brand Across Multiple Service Lines
Integrated Power Services (IPS) had grown into a global power services provider through continued expansion, acquisitions and the development of multiple specialized service divisions. However, its brand presence had become fragmented across different business units, markets and offerings.
With operations spanning electromechanical repair, power management, renewables, transformers, substations, rotating equipment and critical infrastructure services, IPS needed a unified brand system that could create consistency across its growing portfolio while supporting continued expansion and growth across North America, Europe and the Caribbean.
Solution: Developing a Scalable Creative System
We developed a complete brand transformation for IPS, creating a cohesive identity system designed to align its parent company, service verticals and sub-brands under one unified brand framework.
The engagement included brand positioning, creative strategy, visual identity development, new brand guidelines, and creative direction across multiple campaigns. We created the visual systems required to ensure consistency across every customer touchpoint, from corporate communications to individual service offerings.
As the sole creative lead, I developed all campaign design and branding materials supporting the rollout, including digital advertising, email campaigns, social media assets, marketing collateral, banners and branded communications used across IPS’s global footprint.
Challenge: Aligning a Complex Industrial Organization for Continued Growth
IPS operates across a highly technical and diverse industry landscape, supporting critical power infrastructure for industrial organizations, utilities and emerging markets such as data centers and AI infrastructure, while also servicing more traditional markets like oil and gas.
The challenge was creating a brand system flexible enough to represent specialized technical services while maintaining a recognizable global identity. The solution needed to support acquisitions, integrate new business units, and provide a consistent foundation as IPS expanded its capabilities and geographic reach.
Summary: Establishing a Global Brand Foundation
IPS’s new brand system unified more than 100 service locations, 3,400+ employees, and 9+ specialized service categories under a cohesive global identity.
The transformation created a scalable creative foundation that can support continued growth, acquisition integration, and increased demand for critical power infrastructure services across international markets. By replacing fragmented branding with a unified system, IPS gained the consistency and flexibility needed to operate as a leading global power services provider.
Bo, I really loved the direction you took these in. The creative approach, attention to detail, and overall execution feel incredibly strong, and I think they’re going to resonate really well with the team. You have a great ability to take ideas and transform them into something that feels polished, strategic and impactful.
I just wanted to say thank you – your work and thoughtfulness throughout the process really stands out.”
– Andrea Matheus, Account Manager